Images, Text & Project: Brad Feuerhelm
Book Concept & Design: Verónica Fieiras & Martín Bollati
Paper : Munken Lynx 100gr/300gr and Vinyl Stickers
20p. 280x205 cm
Limited Handmade Edition of 250
Soft Touch re-works images pulled from various magazines and re-formatted into a sticker album where what remains becomes a comment on the use of empathy within photography and its economy of mass distribution. Considering the image consumer and image collection practices, the book highlights a cultural interest in the horror that photography can apply in its negated subjects: Biometrics, pixilation, obfuscation and censor bars. Giving access to an already collected and filled album, Soft Touch becomes a meta-experience of collecting what another once collected and as a consequence, a contemporary photographic practice of accumulation.