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Soft touch by Brad Feuerhelm - 0
Soft touch by Brad Feuerhelm - 1
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Soft touch by Brad Feuerhelm
25 EUR

Chaco Books
Madrid, Spain
Images, Text & Project: Brad Feuerhelm
Book Concept & Design: Verónica Fieiras & Martín Bollati
Soft cover
Paper : Munken Lynx 100gr/300gr and Vinyl Stickers
20p. 280x205 cm
2016

25 euros

Limited Handmade Edition of 250

Soft Touch re-works images pulled from various magazines and re-formatted into a sticker album where what remains becomes a comment on the use of empathy within photography and its economy of mass distribution. Considering the image consumer and image collection practices, the book highlights a cultural interest in the horror that photography can apply in its negated subjects: Biometrics, pixilation, obfuscation and censor bars. Giving access to an already collected and filled album, Soft Touch becomes a meta-experience of collecting what another once collected and as a consequence, a contemporary photographic practice of accumulation.